A short summery of Beam Suntory projects I have been involved with.

Joerg Herzog is Creative Consultant and Chief Creative Officer at Herzog. The beautiful consultancy.
His work is internationally awarded by Cannes Lions, Clio, Epica, D&AD, Art Directors Club and many more.
He is free to be booked now for Agencies and Companies. Long term or short term.
If you need support with new ideas for campaigns, executions, beauty, life-style, well-being or just brand building.
He is there for you. Just call. mobil: +491627830834 or email: [email protected]

 

For nine years, till September 2019 Jörg Herzog was the creative lead, the ECD for TBWA Germany.
He brought outstanding success to brands like Schwarzkopf, SYOSS, Douglas, Adidas, Metro, Nissan, Wagner Pizza, Henkel and many more. Before his time at TBWA Joerg worked for over ten years at Ogilvy as international ECD on Dove. Together with his Creative counterpart Dennis Lewis and the international team from Düsseldorf and London, he created the well known and multi awarded "Dove Campaign For Real Beauty".

If you are interested to hear about how Jörg thinks and works, listen to the podcast Rupert Maconick has recorded in Los Angeles. He sat down with Joerg to chat about fathering Real Beauty for Dove and his way of working. Here is the link to the podcast:

 

https://lnkd.in/ebpfip6Q

Pride and Purpose.
Herzog. The Beautiful Consultancy.

After more than two decades leading international creative work at agencies like Ogilvy and TBWA, I founded Herzog. The Beautiful Consultancy in 2019 with a simple belief:

Beautiful work creates meaningful impact.

Not beauty as decoration.
Beauty as clarity. Relevance. Emotional truth.

From global campaigns to brand platforms, innovation, and integrated communication, every project carries responsibility. Because brands do not only trust us with visibility. They trust us with meaning.

One defining chapter of my career was helping shape the early creative work behind Dove Campaign for Real Beauty — a campaign that proved advertising can move culture, not just products.

That belief still drives everything we do today.

Ideas with purpose.
Creativity with responsibility.
And brands that people can genuinely connect with.

Herzog. The Beautiful Consultancy.

Layout for a new Vodka Mix Drink from Japan.
Layout for a new Vodka Mix Drink from Japan.

Team Work: Together with Jens Mennicke Studio Köln. Poster Campaign for Senckenberg Museum Frankfurt.

The first posters and booklets for dove: No models – Just beautiful curves.

INNER beauty. digital and TV FOR DOUGLAS.

Some  More highlights

Car to go: Digital campaign.  

Adidas: Mobil and Digital Activation,

Cinema and TV. Awarded by ADC Germany.

Carabao Fitness Clubs: Awarded  by Cannes Lions, London International Advertising Awards and NY Festival, 

Schwarzkopf USA: Awarded by New York Festival, Clio, LIAA, EPICA; London International Advertising Awards. 

Diadermine: Awarded by Cannes Lions, LIAA, EPICA; London International Advertising Awards. 

Right Guard: Awarded by Cannes Lions, Clio, LIAA, EPICA; London International Advertising Awards. 

 DKMS Imagefilm: Outstanding Positive Press Reactions, 

 Ahoy Brause featuring famous Comedian: Hape Kerkeling.

 Katjes featuring famous Heidi Klum.

 Got2B: Featuring famous Influencers around the world,

footage also used for digital activation. 

 Gliss Supreme Length: Featuring famous Influencers from around the world, Footage also used for digital activation.

All beauty, beautiful and fun!